Social Media is all about the conversation. It’s about the only space in the world where consumers talk to each other and to companies in an environment that can be tracked, sorted and followed-up with.

Strategy is important.

Social media marketing changes everyday. Facebook, Twitter, LinkedIn, Instagram, Snapchat – what’s next? 81% of the U.S. population has a social media profile. Have you defined a clear social media strategy to help grow your business? We help you define your demographics, create quality content for your audience, and build positive brand awareness.

What does your customer need to know? Your social media strategy should provide information about your products and services to help educate your customers. Consumers respond well to the 70/30 Rule. 70% informational content that educates your consumer and 30% product or service offerings. Let’s start the conversation.

1) CREATE QUALITY CONTENT

2) BUILD YOUR AUDIENCE 

3) INCREASE ENGAGEMENT 

4) DRIVE CONVERSIONS

Key Components

Social Media Case Study

CIS Home Loans: Facebook Account

“We partnered with The Green Hills Group to launch our new app (which they designed), revamp our website and help with our social media campaign for CIS Home Loans. The people at TGHG were passionate about helping us get the desired look and feel we felt would keep us on the cutting edge. They have an enormous amount of knowledge and creativity. They made sure to guide us in a direction that would keep us ahead of our competitors. They were always quick to make any changes and open to all of our suggestions. It has been a true pleasure to partner with The Green Hills Group.”

Tyna Pyburn, CIS Home Loans

Goal: Grow social media following to >1000

Strategy: Educate consumers about the mortgage process with visual content

Results after 6 Months:
– Total Fans: Grew from 0 to 1,995
– Posts Published: 163
– Impressions: 583,692
– Clicks: 3,627

FAQs: Social Media Management

Don’t have time to keep up with the ever evolving social media platforms? We do. Click on these questions for answers.

Everyone wants more likes. This takes time, a lot of posting, paid advertising, and sometimes a giveaway.
YES! But you don’t have to hire an expensive video crew. We can create content using images and interactive slideshows.
This depends on the type of business and budget. We focus on quality over quantity and stick to the 70/30 rule.
Impressions, engagement and growth. Some pages have small followings with dedicated fans and others have huge followings with very minimal engagement.
This depends on your budget, but we recommend somewhere between $1000-$5000 per year.
Absolutely. Thinking of the long term strategy is the key to social media success. Don’t worry, we take care of this for you.
The most important goal is to create quality content. If you aren’t creating something of value for your audience,
they will unfollow your page and move on.
NO! Boosting a post is not the same as a Facebook Ad. A boosted post will appear in front of anyone available. This could mean that they have no interest in your product or service. We highly recommend creating a targeted Facebook ad to make sure your money goes to good use.

“There are now more than 50 million small businesses using Facebook Pages to connect with their customers. 4 million of those businesses pay for social media advertising on Facebook.”

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