WHAT was the last thing you Googled? 93% of online experiences begin with a search engine. A literal definition of Search Engine Optimization or SEO is, “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine” (I just Googled that).
WHY does search engine optimization matter? Google is like a modern day phone book. First, you have a question – Where can I order pizza? Where can I get my car fixed? Who has the best ice cream? – and Google takes you to an answer. This, in turn, sets you up for a buying decision. If your business is listed above your competitors on a search engine results page, then more consumers will visit your website. If more people visit your website, then you should see an increase in sales.
HOW do you get your business to appear on the first page of Google when someone is looking for your product or service? You must develop a search engine optimization (SEO) strategy. This SEO strategy should focus on creating keyword heavy content, link building, following Google’s latest algorithm, and you must measure your traffic. Be patient, because this holistic process can take time.
SEO Strategy -> Qualified Traffic -> Increased Sales