“The best place to hide a dead body is the second page of Google search.”
Search engines matter.
WHAT was the last thing you Googled? 93% of online experiences begin with a search engine. A literal definition of Search Engine Optimization or SEO is, “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine” (I just Googled that).
WHY does search engine optimization matter? Google is like a modern day phone book. First, you have a question – Where can I order pizza? Where can I get my car fixed? Who has the best ice cream? – and Google takes you to an answer. This, in turn, sets you up for a buying decision. If your business is listed above your competitors on a search engine results page, then more consumers will visit your website. If more people visit your website, then you should see an increase in sales.
HOW do you get your business to appear on the first page of Google when someone is looking for your product or service? You must develop a search engine optimization (SEO) strategy. This SEO strategy should focus on creating keyword heavy content, link building, following Google’s latest algorithm, and you must measure your traffic. Be patient, because this holistic process can take time.
SEO Strategy -> Qualified Traffic -> Increased Sales
The first step to improving your website’s search ranking is to begin measuring your website’s traffic. The Green Hills Group uses Google Analytics to track your audience, their behavior, and how they found your site. We use Google Search Console to improve communication between your website, Google and other search engines. If you are not measuring your website’s performance, you are missing out on a great opportunity for improvement.
Creating quality content that delivers value and is based on keyword research is key to an effective website. We use various tools to analyze your website’s performance. We then develop a strategy to improve your website’s content. This in turn helps your site climb the search engine result pages.
Google loves websites that are connected to other websites via a link. This tells Google that this website is important. We help your business develop 50-72 directory listings that link to your website and build credibility with Google.
How does your homepage appear when you search for it on Google? Did you know that you can customize these titles and descriptions? Somewhere between 30 and 70% of your traffic will find you organically via Google. We make sure your titles and meta data are all created with the right keywords. This makes it easier for people to find your website and increases the amount of organic traffic.
SEO Case Study
Nagel’s Gun Shop: December ’16 to February ’18
Goal: Update all product meta data and increase traffic
Strategy: Measure traffic and implement on-page data input
– Traffic: Increased average daily visitors from 500 to 1000
– Acquisition: Organic search traffic makes up 65% of visitors
– Bounce Rate: 38.72%
– Avg. Session Duration: 4:08
– Total Users: 215,369
– Total Sessions: 2,030,283
FAQs: Search Engine Optimization
Have questions about how search engine optimization or SEO works? Click on these questions for answers.
“Google “near me” searches have increased by two times over the past year.”
DO YOU WANT TO IMPROVE YOUR SEARCH RANKING?