SEARCH ENGINE OPTIMIZATION2018-03-20T01:13:31+00:00

“The best place to hide a dead body is the second page of Google search.”

Search engines matter.

WHAT was the last thing you Googled? 93% of online experiences begin with a search engine. A literal definition of Search Engine Optimization or SEO is, “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine” (I just Googled that).

WHY does search engine optimization matter? Google is like a modern day phone book. First,  you have a question – Where can I order pizza? Where can I get my car fixed? Who has the best ice cream? – and Google takes you to an answer. This, in turn, sets you up for a buying decision. If your business is listed above your competitors on a search engine results page, then more consumers will visit your website. If more people visit your website, then you should see an increase in sales.

HOW do you get your business to appear on the first page of Google when someone is looking for your product or service? You must develop a search engine optimization (SEO) strategy. This SEO strategy should focus on creating keyword heavy content, link building, following Google’s latest algorithm, and you must measure your traffic. Be patient, because this holistic process can take time.

SEO Strategy  ->  Qualified Traffic  ->  Increased Sales

GET STARTED

1) CREATE GOOGLE FRIENDLY WEBSITE

2) SETUP TRAFFIC MEASUREMENT TOOLS

3) IMPLEMENT KEYWORD STRATEGY

4) BUILD LINKS

5) SET PAGE TITLES AND META DATA

6) WRITE BLOGS CONSISTENTLY

7) IMPROVE PAGE SPEED

8) ANALYZE PERFORMANCE & REPEAT

Key Components

The first step to improving your website’s search ranking is to begin measuring your website’s traffic. The Green Hills Group uses Google Analytics to track your audience, their behavior, and how they found your site. We use Google Search Console to improve communication between your website, Google and other search engines. If you are not measuring your website’s performance, you are missing out on a great opportunity for improvement.

Creating quality content that delivers value and is based on keyword research is key to an effective website. We use various tools to analyze your website’s performance. We then develop a strategy to improve your website’s content. This in turn helps your site climb the search engine result pages.

Google loves websites that are connected to other websites via a link. This tells Google that this website is important. We help your business develop 50-72 directory listings that link to your website and build credibility with Google.

How does your homepage appear when you search for it on Google? Did you know that you can customize these titles and descriptions? Somewhere between 30 and 70% of your traffic will find you organically via Google. We make sure your titles and meta data are all created with the right keywords. This makes it easier for people to find your website and increases the amount of organic traffic.

SEO Case Study

Nagel’s Gun Shop: December ’16 to February ’18

SEO-Case-Study-Nagels-Acquisition-Overview-Report

Goal: Update all product meta data and increase traffic

Strategy: Measure traffic and implement on-page data input

Results: 
– Traffic:  Increased average daily visitors from 500 to 1000
– Acquisition:  Organic search traffic makes up 65% of visitors
– Bounce Rate:  38.72%
– Avg. Session Duration:  4:08
– Total Users:  215,369
– Total Sessions:  2,030,283

VISIT NAGEL’S GUN SHOP WEBSITE

FAQs: Search Engine Optimization

Have questions about how search engine optimization or SEO works? Click on these questions for answers.

There is no guarantee that we can get any website to rank first. We do a thorough analysis of your website’s competition. This will tell us how competitive certain keywords are and what it would cost to improve your ranking. Improving your search ranking takes time and resources. Any business that provides a quick fix or “guarantees to get your business to first rank” is misleading you.
Great question! The Green Hills Group offers a separate Review Management service to help combat bad reviews. There is no guarantee that we can make a bad review disappear, but we have a few tricks up our sleeves.
SEO can be a game of patience. Depending on your budget and how competitive your keywords are it could take anywhere from 3 months to a year before you see results.
Yes we do! Depending on the plan that you decide to choose, we can provide monthly or quarterly reports. Unless you have an eCommerce website with 1000+ visitors per day, we recommend quarterly reports and analysis.
We offer entry level to advanced packages to suit every business’ budget and needs.
Sit back and relax! There is some initial collaboration and communication to get things rolling, but eventually we will handle all of the work and come to you with reports and suggestions.
Yes we do! We will do all of the research to see what keywords will be most effective for your business. These campaigns can run for whatever set timeframe works with you and your budget.
There are a number of factors that play into Google’s ranking on the local search map. First and foremost, we need to get your business more reviews.

“Google “near me” searches have increased by two times over the past year.”

LET’S TALK

DO YOU WANT TO IMPROVE YOUR SEARCH RANKING?

Contact Us