Business owners and advertising professionals almost universally agree that very few advertising mediums are as effective as a mobile app. That’s because:
- A mobile app enables your business to permanently remain advertised on your customer’s iPhone or Android.
What other advertising medium has comparable staying power? Your smartphone is the one device you keep with you 24/7. Your customers use their iPhones and Androids more than they watch TV, listen to radio, read news print, or look at billboards – more than all of those mediums combined!
The ad industry certainly sees the change coming. According to the Harvard Business Review, the best way for marketers to communicate through mobile is through apps, not ads:
“Apps trump traditional ads in part because consumers don’t perceive them as advertising – they value them for their functionality and thus don’t find them intrusive. For marketers, apps will also be attractive because they’re actually more cost-efficient than traditional ads, and they sometimes create entirely new revenue streams.”
The mobile app is the ultimate advertising tool because it’s the only way to advertise directly to your customers on the most-used device they have at their disposal.
- For 2015, 28 percent of marketers have reduced their advertising budget to fund more digital
So, why not advertise by getting your own business mobile app?