Business owners and advertising professionals almost universally agree that very few advertising mediums are as effective as a mobile app. That’s because:

  • A mobile app enables your business to permanently remain advertised on your customer’s iPhone or Android.

What other advertising medium has comparable staying power? Your smartphone is the one device you keep with you 24/7. Your customers use their iPhones and Androids more than they watch TV, listen to radio, read news print, or look at billboards – more than all of those mediums combined!

The ad industry certainly sees the change coming. According to the Harvard Business Review, the best way for marketers to communicate through mobile is through apps, not ads:

“Apps trump traditional ads in part because consumers don’t perceive them as advertising – they value them for their functionality and thus don’t find them intrusive. For marketers, apps will also be attractive because they’re actually more cost-efficient than traditional ads, and they sometimes create entirely new revenue streams.”

The mobile app is the ultimate advertising tool because it’s the only way to advertise directly to your customers on the most-used device they have at their disposal.

  • For 2015, 28 percent of marketers have reduced their advertising budget to fund more digital
    marketing.

So, why not advertise by getting your own business mobile app?

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The mobile app is the most convenient, most permanent, and fastest way for customers and prospects to receive information about your business and share it with others.

  • The app is the premier word-of-mouth referral tool.
Many people are using mobile apps to replace business cards, brochures, and websites due to the speed with which potential customers can be sent information about a business.

  • All our mobile apps have a unique built-in referral generator.
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The mobile app is the definitive way to directly communicate to prospects and customers about your products and services and the most efficient way to obtain them. Plus:

  • A mobile app bypasses spam, junk email, and Google and search browsers.

With Google and email, you annoyingly deal with astronomical numbers of competition and distractions, while:

  • A mobile app is a straight line to the customer.
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Because each app we build is created in the cloud, it is “permanently” stored on your customer’s iPhone or Android.

No better way exists to database your customers from a marketing perspective. Imagine never losing a customer!

  • Even if your customer loses their phone and has to get a new phone number, your app will still be on their phone.
  • If you sell your business in the future, a mobile app is a tool that your business must have for customer retention.

Last year, a KISSmetrics article on how mobile apps can supercharge client retention stated:

  • When using an app, visitors tend to spend 3-4 times longer online than if using a mobile site.

And a final fact about mobile technology to drive home our point:

  • 4.8 billion people now own mobile phones. Just 4.2 billion own a toothbrush!